Qualitative Market Research
- F2F In Depth Interviews
- Focus Groups: small and large scale
- Ethnography and field research
- Use of psychographic techniques and semiotics
- Deep Dive in Performance, Projects and Workshops
Quantitative Market Research
-
Tracking Surveys (web, pen & paper)
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F2F Questionnaires
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ATU Surveys
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CAPI, CATI and CAWI
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Concept testing
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Market Segmentation
Advisory Boards
- Clinical use
- Therapeutic area guidelines
- Market access etc.
Therapeutic Areas of Expertise
- Oncology
- Hematology (CML, MM, cHL)
- Hepatitis
- Rheumatoid Arthritis
- Diabetes
- Hypertension
- Dyslipidaemia
- Atherothrombosis
- GI track Diseases
- CNS (Schizophrenia,Depression, Bipolar disorders,Epilepsy etc.)
- Respiratory tract Disorders