Qualitative research solutions

Our experienced staff combines their academic and psychoanalytic training with creativity, thus providing high potential results.
Areas of expertise include:
– Awareness, attitude and usage
– Brand equity
– Brand awareness and positioning
– Customer satisfaction
– Corporate identity
– Advertising and promotion
Populations under investigation include:
– Physicians (hospital based, private practice, KOLs)
– Pharmacists (retail and hospital pharmacists)
– Patients, caregivers and patient associations
– Other health related professionals e.g. nurses, dieticians, etc.

Quantitative research solutions

“Advisory Boards should only be held to enable companies to answer legitimate business questions to which they do not already know the answer.”

Prescription Medicines Code of Practice Authority (PMCPA)

Organizational Outline:
– Objectives & Agenda setting
– Invitations & Contracting with attendees
Selection & Booking of hosting venue (plus relevant logistics)
– Training of the facilitators
– Preparation of printed material
– Presentations and discussion guides preparation
– Minutes preparation & distribution. Outcomes reporting.
Types of Advisory Boards:
– Medical advisory boards
– Marketing advisory boards
– Access advisory boards

Therapeutic Areas of Expertise